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helvetica mountain pioneers
The Helvetica Mountain Pioneers brand in the development of Techwarm fiber
The brand has focused its development on 3 major axes: manufacturing quality, innovation in the materials used and the “fashion” side ” of their models. A positioning reminiscent of that of the Canada Goose parka brand: creating luxurious and chic winter coats! A major difference should nevertheless be noted: Helvetica is a pioneer in the development of Techwarm fiber, a thermoregulatory fiber which replaces down in the filling of their jackets. This hypoallergenic fiber provides better resistance to humidity in very cold weather. Thanks to this fiber Helvetica offers fashionable and fine winter down jackets that can be worn to go to work or to spend a weekend skiing. This innovation has made the brand popular with all winter sports enthusiasts. Moreover, the brand owes its existence to three childhood friends who were passionate about mountains and extreme sports.
Helvetica: a brand always looking for innovation!
C It was in 2006 during an ascent of Mont Blanc that their idea of creating a brand of parka for skiing and mountaineering enthusiasts was born. In 2016 Helvetica Spirit developed a heated jacket with a Japanese laboratory. Limited edition products, the 50 long models and the 50 short models have a resistance sewn inside the jacket and a battery integrated into the pocket which offers between 2 and 4 hours of autonomy. Today the brand offers five Helvetica down jacket models for men and women which will easily find their place in our wardrobes since they are sober and warm. Moreover, the brand was able to convince some personalities like the rapper Sofiane for example with his “Toronto” men’s fur coat.
